We have seen the traditional engagement between fans and sports organisations completely altered.” “The second factor is the huge changes in consumer behaviour, including a switch to mobile commerce. Lucrative as they may be, they give sports organisations limited control over their financial destiny. Massaro said: “In making this change, the first factor we considered was the impact of the pandemic on what we should consider to be outdated business models. However, despite that success, it is pivoting from its role as a traditional agency to growth partner – a term it believes to be more aligned with the revenue-generating needs of sports organisations in 2022 and beyond. The company is approaching its 10th anniversary this summer, having delivered over $300m (£229m/€273m) in incremental revenues for its clients over the last five years. Luca Massaro, formerly of English Premier League football club Chelsea, founded WePlay as a performance-based sports marketing agency in July 2012. When he isn't working on a computer or DIY project, he is most likely to be found camping, backpacking, or canoeing.Noting this transformed landscape, London-headquartered WePlay has sought to redefine its relationship with clients who have adjusted their requirements. He has designed crossovers for homemade speakers all the way from the basic design to the PCB.

He regularly repairs and repurposes old computers and hardware for whatever new project is at hand. He enjoys DIY projects, especially if they involve technology. He also uses Proxmox to self-host a variety of services, including a Jellyfin Media Server, an Airsonic music server, a handful of game servers, NextCloud, and two Windows virtual machines. He has been running video game servers from home for more than 10 years using Windows, Ubuntu, or Raspberry Pi OS. Nick's love of tinkering with computers extends beyond work. In college, Nick made extensive use of Fortran while pursuing a physics degree. Before How-To Geek, he used Python and C++ as a freelance programmer. He has been using computers for 20 years - tinkering with everything from the UI to the Windows registry to device firmware.

Nick Lewis is a staff writer for How-To Geek.

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